Saturday, February 16, 2013

A little about how our business began!

My name is Rachael and I have started a brand new  digitizing business with my sister-in-law, Dedra!  We are 2 stay at home moms who wanted to fill any spare time we had with something to help put food on the table. 

I grew up with somewhat of an artistic know how.  My whole family on my mom's side has some sort of artistic talent and just like all of them I sort of picked up my own.  I love to sew, crochet, draw, paint, scrapbook, and most of all digitize.  I get to take whatever creative thought I have and digitize it so that people who embroider can put my work on clothing they either sell or keep for themselves.  It is a great feeling to know that people liked your work enough to sell it or put it on something they would use themselves or put on their friends and family! 

I started digitizing working for my mom's personalization business(Stitching and Stuff, LLC.) for the last 2 years.  I thought well we spend so much money on buying designs that everyone has and wouldn't it be awesome to have your very own personal digitizer?  So I took the time to learn how to be the best digitizer I can be and started creating designs like crazy.  Once I got the hang of it and mom tested some stuff out that I made we had the idea that maybe I should make this a business so other embroiders can take advantage of my talent as well.  So I thought long and hard about pricing and what we would charge for these adorable creations, what we would call our digitizing business, and how we would go about selling our designs.  So when we got all of that figured out I had a thought that I could use some help with this business and thought my sister-in-law Dedra would be perfect!  I sent her a facebook message and asked her if she would be interested in something like this and of course she was!  I taught her everything I know and once she got the hang of it she became just as hooked as I was.  Once we had enough designs, we decided it was time to get our designs up on etsy and cross our fingers that we get some sales! 

So here we are 12 days later and have gotten a sale!  We'll take it!  We are very optimistic that we are in the right business and that it is going to take some time for our loyal customers to find us!  If you are an embroider and want to check us out you can visit our etsy shop at www.etsy.com/shop/southerndigigirlz.  You can also visit and like our facebook page at www.facebook.com/southerndigigirlz to get updates when new designs are posted and when we have sales and giveaways going on.  We have an etsy shop button on facebook as well so you can get updates and shop all from the same site!  Follow us on twitter  sthrndigigirlz is our twitter name!  If you don't do embroidery yourself but know someone that does we would really appreciate it if you would tell them about us!  We guarantee you will find something you like and if not then we will make something you like!  I have decided to make a blog of our business experience to maybe give hope to other businesses and to also get the word out about our business!  :)


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